Elizabeth Arden Lasting Impression Mascara Black 8 5ml

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Long-lasting formula for all-day wear without touch-ups
Dramatic, wide-eyed look with volume and length
Clump-free application for easy, hassle-free use
Ideal for short, sparse lashes or enhancing natural lashes

Market-Based Score (India)

66/100 (3.30/5)

Decent

Elizabeth Arden Lasting Impression Mascara in Black is well-positioned in the Indian market with its competitive pricing and desirable features.

Rs.1,650.00 Rs.2,050.00

Best price from

Amazon.in

Key Features

Category	Cosmetics
Product Name	Lasting Impression Mascara
Volume	8.5ml
Color	Black
Key Features	Long-lasting, Volume, Length, Clump-free, Wide-eyed look
Pros	Long-lasting, Dramatic look, Clump-free
Cons	Difficult to remove, Tricky brush design
Price	2050.0000

Details

Elizabeth Arden Lasting Impression Mascara Black 8 5ml

This mascara from Elizabeth Arden is designed to give you long-lasting volume and length without clumping or flaking. Its unique brush design coats each lash from root to tip for a dramatic, wide-eyed look.

Key Features:
- Long-lasting formula
- Volume and length
- Clump-free
- Wide-eyed look

For those who want a high-performing mascara that will hold up throughout the day without any touch-ups, this product is perfect. Whether you have short, sparse lashes or just want to enhance your natural lashes, this mascara will give you the results you're looking for.

Pros: - Long-lasting formula means you won't have to reapply throughout the day - Gives your lashes a dramatic, wide-eyed look - Clump-free formula for easy application

Cons: - May be a bit difficult to remove at the end of the day - Some users may find the brush design a bit tricky to work with

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The mascara offers long-lasting and volumizing effects, aligning with Indian consumer preferences.	Vogue, Elle
Brand Strength	20	10	Elizabeth Arden is a well-known and trusted brand in India.	Brandwatch, Mintel
Category Momentum	20	15	Mascaras are a fast-growing segment in the Indian market.	GfK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar high-end mascaras in the market.	Forbes, Business Today
Competition	10	6	Facing competition from both international and local brands offering innovative mascaras.	Hindustan Times, The Economic Times
Use-case Advantage	5	5	The mascara is suitable for both daily wear and special occasions.	Femina
Final Market Score	100	66/100 (3.30/5)	Elizabeth Arden Lasting Impression Mascara in Black is well-positioned in the Indian market with its competitive pricing and desirable features.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: The mascara offers long-lasting and volumizing effects, aligning with Indian consumer preferences.

Sources: Vogue, Elle
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Elizabeth Arden is a well-known and trusted brand in India.

Sources: Brandwatch, Mintel
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Mascaras are a fast-growing segment in the Indian market.

Sources: GfK, Euromonitor
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar high-end mascaras in the market.

Sources: Forbes, Business Today
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from both international and local brands offering innovative mascaras.

Sources: Hindustan Times, The Economic Times
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: The mascara is suitable for both daily wear and special occasions.

Sources: Femina

Summary

Elizabeth Arden Lasting Impression Mascara in Black is well-positioned in the Indian market with its competitive pricing and desirable features.

Quick Compare

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⚠️ What to Watch

Difficult to remove
May smudge or transfer throughout the day
Some users experienced irritation

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Where to Buy

Nykaa

₹1800.00

2-4 days · ⭐ 4.2/5

Buy

Myntra

₹1750.00

3-5 days · ⭐ 4.0/5

Buy

Shoppers Stop

₹1900.00

N/A · ⭐ 4.3/5

Health & Glow

₹1850.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	1800.00	2-4 days	4.2/5	Buy Now
Myntra	1750.00	3-5 days	4.0/5	Buy Now
Shoppers Stop	1900.00	N/A	4.3/5	-
Health & Glow	1850.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Elizabeth Arden Lasting Impression Mascara Black 8 5ml In Stock	Rs.1,650.00 Rs.2,050.00 COD	GO TO STORE GO TO STORE
Elizabeth Arden Lasting Impression Mascara Black 8 5ml In Stock COD