Explosive Whey Elite Series Whey Protein - Endorsed by M S Dhoni and Kedar Jadhav - Premium Concentrate Sport Supplement for Muscle Growth and Recovery - 30 Servings, 1Kg Double Chocolate Flavor with 24g Protein

Key Features: - Premium whey protein concentrate for enhanced muscle growth and recovery - Trusted by professional athletes M S Dhoni and Kedar Jadhav - Double Chocolate flavor with 24g of protein per serving - 30 servings per 1kg container

For whom: - Athletes looking to increase muscle mass and improve recovery - Fitness enthusiasts seeking a high-quality protein supplement - Individuals following a strict workout regimen

Pros: - Trusted by professional athletes - High protein content per serving - Delicious double chocolate flavor - Convenient 30 servings per container

Cons: - May be more expensive compared to other whey protein products - Some users may not prefer the double chocolate flavor

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content and muscle recovery benefits align with consumer needs.	Euromonitor
Brand Strength	20	10	Strong brand association with popular cricketers enhances credibility.	Brand Equity
Category Momentum	20	15	Growing demand for premium whey protein supplements in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium whey protein products.	Retail360
Competition	10	6	Facing strong competition from established and emerging whey protein brands.	MarketWatch
Use-case Advantage	5	5	Tailored for muscle growth and recovery, meeting specific fitness goals.	FitIndia
Final Market Score	100	66/100 (3.30/5)	Strong brand association and competitive pricing position this whey protein well in the Indian market.

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