Yogarise 6mm Anti-Skid Yoga Mat with Carry Bag & Strap For Home Gym & Outdoor Workout, Water-Resistant, Super Soft, Easy to Fold (Wine)

This Yogarise yoga mat is a premium quality, 6mm thick mat that provides excellent cushioning and support during your yoga practice. The anti-skid surface ensures stability and prevents slipping, allowing you to focus on your poses without any distractions. The mat also comes with a convenient carry bag and strap, making it easy to transport to your home gym or outdoor workout sessions.

Key features of this yoga mat include its water-resistant surface, which makes it easy to clean and maintain. The super soft material feels comfortable against your skin, and the mat is lightweight and easy to fold for storage or travel. The wine color adds a stylish touch to your workout gear, making it a fashionable and functional accessory for your yoga practice.

This yoga mat is suitable for yogis of all levels, from beginners to experienced practitioners. Whether you are practicing at home, in a studio, or outdoors, this mat provides the support and stability you need to enhance your practice. The anti-skid surface is especially helpful for challenging poses that require a steady foundation, helping you feel confident and secure during your practice.

Pros: - Excellent cushioning and support during practice - Anti-skid surface prevents slipping - Water-resistant and easy to clean - Lightweight and easy to fold for storage or travel - Stylish wine color adds a fashionable touch to your workout gear Cons: - May be too thick for some practitioners who prefer a thinner mat

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers essential features like anti-skid surface and water resistance.	The Hindu, India Today
Brand Strength	20	10	Established brand reputation in the fitness accessories market.	Livemint, The Economic Times
Category Momentum	20	15	Growing demand for home fitness equipment in India.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar yoga mats in the market.	Business Insider, Financial Express
Competition	10	6	Facing moderate competition from other established yoga mat brands.	The Telegraph, Hindustan Times
Use-case Advantage	5	5	Versatile for both home gym and outdoor workouts, enhancing user experience.	Outlook, NDTV
Final Market Score	100	66/100 (3.30/5)	Yogarise 6mm Yoga Mat positioned well in growing Indian fitness market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—