Wiselife tpe Printed 6MM Yoga Mat + Yoga Strap For Men, Women, Kids|Anti-Slip Extra thick, long & Wide Exercise Sports Mat For Workout, Fitness, Yoga, Gym, Home & Pilates (Wine Surya Namaskar)

The Wiselife TPE Printed 6MM Yoga Mat is a high-quality exercise mat designed for men, women, and kids of all levels. Made from eco-friendly TPE material, this mat is durable, non-toxic, and free from harmful chemicals.

Key Features: - Anti-slip surface for stability during workouts - Extra thick, long, and wide for more comfortable exercise sessions - Comes with a yoga strap for convenience and portability

For whom: This yoga mat is suitable for anyone looking to improve their fitness level through yoga, Pilates, or general workouts. Whether you're a beginner or a seasoned yogi, this mat provides the support and cushioning you need for a successful session.

Pros: - Eco-friendly material - Anti-slip surface - Comes with a yoga strap for easy carrying

Cons: - May have a slight rubbery smell at first - Some users may find the mat too thick for certain exercises

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a variety of features suitable for yoga and exercise enthusiasts.	India Today, Times of India
Brand Strength	20	10	Established brand with positive customer reviews.	The Hindu, Livemint
Category Momentum	20	15	Growing demand for home fitness products in India.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Economic Times, CNBC TV18
Competition	10	6	Facing moderate competition from other established yoga mat brands.	Business Line, Financial Express
Use-case Advantage	5	5	Addresses the needs of users across different age groups.	NDTV, Moneycontrol
Final Market Score	100	66/100 (3.30/5)	Well-positioned yoga mat with strong features for the Indian fitness market.

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