Wiselife Professional Latex Resistance Mini Band - (Set of 3) | 48x4 inch |100% Natural Latex Resistance Band | for Warm-Up, Stretching,Cardio,Home Fitness,Exercise,Gym Workout, Physiotherapy & Yoga

Key Features: - Made of 100% natural latex for durability and flexibility - Set of 3 bands with varying resistance levels (Light, Medium, Heavy) - Ideal for warm-up, stretching, cardio, home fitness, exercise, gym workout, physiotherapy, and yoga - Portable and easy to carry around for use anytime, anywhere - Helps improve strength, flexibility, and muscle tone
For whom: - Perfect for beginners to advanced users looking to enhance their workouts - Suitable for individuals in need of rehabilitation or physical therapy - Great for athletes, fitness enthusiasts, and individuals looking to add variety to their workouts
Pros: - Versatile and can be used for a wide range of exercises - Durable and long-lasting due to high-quality natural latex material - Helps improve flexibility, strength, and muscle endurance - Portable and easy to carry around for on-the-go workouts
Cons: - May not be suitable for individuals with latex allergies - Some users may find the levels of resistance to be too challenging or not challenging enough depending on their fitness level

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Wide range of exercises supported by the resistance bands.	The Hindu, India Today
Brand Strength	20	10	Established brand reputation in the fitness industry.	Livemint, The Economic Times
Category Momentum	20	15	Growing demand for home fitness equipment in India.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, Financial Express
Competition	10	6	Facing competition from both local and international fitness brands.	CNBC TV18, NDTV
Use-case Advantage	5	5	Versatile band suitable for various fitness activities.	The Times of India
Final Market Score	100	66/100 (3.30/5)	Highly competitive product with strong brand and feature fit.

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