Supersox Ankle Socks For Women Made With Premium Cotton. Solid Design, Anti Odour & Anti Bacterial, Ideal For Daily Casual Wear/Gym/Office - Pack Of 5, Free Size (Pastels, Ankle Length, Multicolor)

Key Features: - Made with premium cotton for ultimate comfort - Solid design for a classic look - Anti-odour and anti-bacterial properties to keep feet fresh - Ideal for daily casual wear, gym, or office - Pack of 5 for convenience - Free size that fits most



For whom: Supersox ankle socks for women are perfect for those who value comfort and style in their everyday wear. Whether you are heading to the gym, running errands, or working in the office, these socks will keep your feet feeling fresh and looking great.



Pros: - Premium cotton material is soft and breathable - Anti-odour and anti-bacterial properties keep feet feeling fresh - Versatile design that can be worn for various activities - Comes in a pack of 5 for added value - Free size fits most foot sizes



Cons: - Limited color options in the pastel multicolor pack

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Premium cotton, anti-odour, and anti-bacterial features align well with Indian consumer preferences for hygiene and comfort.	ET, Mint
Brand Strength	20	10	Supersox is a recognized brand for quality socks in India.	TOI, Hindu
Category Momentum	20	15	Growing demand for women's fitness accessories in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced for a pack of 5 premium ankle socks in the Indian market.	Hindu, TOI
Competition	10	6	Facing moderate competition from local and international brands offering similar features and pricing in the Indian market.	Mint, ET
Use-case Advantage	5	5	Versatile usage for daily casual wear, gym, and office settings appeals to the Indian consumer's need for multi-functional products.	ET
Final Market Score	100	66/100 (3.30/5)	Supersox Ankle Socks offer a well-rounded package suitable for the growing demand in the Indian women's fitness accessories market.

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