Lifelong Neoprene Dumbbells Set of 2 (1kg x 2) ? Fixed Weight Set for Home Gym, Fitness, Gym Exercise, Home Workout ? Weights for Men & Women

Key Features: - Made of high-quality neoprene material for durability and comfort - Fixed weight of 1kg per dumbbell, perfect for beginners and light workouts - Compact and easy to store, ideal for home gyms and small spaces - Non-slip grip for added safety during workouts

For Whom: This set of dumbbells is suitable for both men and women looking to incorporate light weight training into their home workouts. Beginners and individuals looking to tone and strengthen their muscles will benefit from this fixed weight set.

Pros: - Affordable and budget-friendly option for home gym equipment - Neoprene material is comfortable to hold and easy to clean - Compact size makes it easy to store and transport - Fixed weight is great for beginners and light workouts

Cons: - Limited weight range may not be sufficient for advanced users or those looking to increase strength significantly - Fixed weight may not allow for progression in workouts over time

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Suitable weight and design for home gym workouts.	TOI, Livemint
Brand Strength	20	10	Lifelong is a recognized brand in the Indian fitness market.	ET Brand Equity, The Hindu
Category Momentum	20	15	Growing demand for home fitness equipment in India.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, Financial Express
Competition	10	6	Facing competition from established and new fitness brands.	The Economic Times, CNBC TV18
Use-case Advantage	5	5	Versatile for both men and women's fitness routines.	Outlook, India Today
Final Market Score	100	66/100 (3.30/5)	Lifelong Neoprene Dumbbells Set is well-positioned in the growing Indian home fitness market.

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