Lifelong Dual Color TPE Material Yoga Mat for Women & Men|6mm Anti-Slip Yoga Mat for Gym Workout Exercise Mat for Home Gym|Yoga Mat for Gym Workout & Yoga Exercise

The Lifelong Dual Color TPE Material Yoga Mat is designed for both women and men who are looking for a high-quality, versatile yoga mat for their gym workouts and yoga exercises. Made from TPE material, this 6mm anti-slip yoga mat provides the perfect amount of cushioning and support for all types of activities.
Key Features: - Dual color design for a stylish look - Made from TPE material for durability and eco-friendliness - 6mm thickness for optimal cushioning and support - Anti-slip surface to prevent injuries during workouts - Lightweight and portable for easy transportation
For whom: This yoga mat is suitable for beginners and advanced yogis alike who want a reliable and comfortable mat for their practice. It is also ideal for those who want a mat that can be used for various exercises at the gym or at home.
Pros: - Dual color design adds a touch of style - TPE material is eco-friendly and durable - 6mm thickness provides excellent cushioning - Anti-slip surface ensures safety during workouts - Lightweight and portable for convenience
Cons: - May have a slight smell when first opened (usually goes away with airing out) - Some users may prefer a thicker mat for extra cushioning on hard surfaces

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	6mm thickness and dual-color design meet market preferences.	India Today, Times of India
Brand Strength	20	10	Lifelong is a recognized brand in the Indian fitness market.	ET BrandEquity, The Hindu
Category Momentum	20	15	Growing demand for home fitness products in India.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar yoga mats in India.	Livemint, Financial Express
Competition	10	6	Facing competition from other established yoga mat brands in India.	The Economic Times, Business Insider
Use-case Advantage	5	5	Suitable for both men and women for gym and home workouts.	Outlook India
Final Market Score	100	66/100 (3.30/5)	Lifelong Dual Color TPE Yoga Mat is well-positioned in the growing Indian fitness market.

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