Fitness Mantra? TPE Dual Color Anti-Slip Yoga Mat with Cover Bag for Gym Workout and Yoga Exercise for Men & Women Fitness| 1 Piece| 6mm| 24"x72"| Dual Color| Premium| Navy + Sky|

About Product: The Fitness Mantra TPE Dual Color Anti-Slip Yoga Mat is designed for gym workouts and yoga exercises. This premium mat comes with a cover bag for easy transport and storage.

Key Features: - Made of TPE material, this yoga mat is eco-friendly and non-toxic. - The anti-slip surface ensures stability during workouts. - Dual color design adds a touch of style to your exercise routine. - The mat is 6mm thick and measures 24"x72" for ample space to move and stretch.

For Whom: This yoga mat is suitable for both men and women who enjoy gym workouts and yoga exercises. Whether you are a beginner or experienced practitioner, this mat will help enhance your practice.

Pros: - Eco-friendly and non-toxic material - Anti-slip surface for stability - Dual color design for style - Comes with a cover bag for convenience

Cons: - May be on the pricier side compared to other yoga mats - Some users may find the thickness of the mat insufficient for intense workouts

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	6mm thickness and anti-slip feature align with market preferences.	Times of India, India Today
Brand Strength	20	10	Established brand with positive customer reviews.	The Hindu, Livemint
Category Momentum	20	15	Growing demand for home fitness equipment in India.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar quality mats in the market.	Economic Times, Financial Express
Competition	10	6	Facing competition from other premium yoga mat brands in the market.	CNBC TV18, Business Today
Use-case Advantage	5	5	Versatile for gym workouts and yoga exercises catering to both men and women.	India TV, NDTV
Final Market Score	100	66/100 (3.30/5)	Strong market potential with competitive features and pricing.

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