Fitness Mantra? 4mm Anti-Slip Yoga Mat for Yoga Exercise |Qnty.-1 Pcs.| With Carrying Strap| (Blue),Ethylene Vinyl Acetate

This Fitness Mantra yoga mat is designed to provide a comfortable and stable surface for your yoga exercises. The 4mm thickness offers cushioning for your joints while the anti-slip surface ensures that you can maintain your poses with ease.

Key Features:
- 4mm thickness for cushioning
- Anti-slip surface for stability
- Comes with a carrying strap for easy transport
- Available in a stylish blue color

This yoga mat is suitable for yoga practitioners of all levels, from beginners to advanced. Whether you are practicing at home or in a studio, this mat will enhance your practice and help you achieve your fitness goals.

Pros:
- Provides cushioning for joints
- Anti-slip surface prevents slipping
- Lightweight and easy to transport with carrying strap

Cons:
- May not be thick enough for those who prefer more cushioning
- Limited color options available

Overall, the Fitness Mantra 4mm Anti-Slip Yoga Mat is a great choice for anyone looking for a reliable and affordable yoga mat for their practice.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	4mm thickness and anti-slip feature align with consumer preferences.	Livemint, Business Standard
Brand Strength	20	15	Established brand with positive reputation in the fitness market.	TOI, HT
Category Momentum	20	10	Growing demand for yoga and fitness products in India.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar yoga mats in the market.	Business Today, CNBC
Competition	10	6	Facing moderate competition from other established yoga mat brands.	Financial Express, India Today
Use-case Advantage	5	5	Convenient carrying strap enhances portability for users.	The Hindu
Final Market Score	100	66/100 (3.30/5)	Well-positioned yoga mat in a growing Indian fitness market.

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