FitBox Sports Adjustable Hand Grip (5kg - 60kg) Strengthener with Counter for Men & Women for Gym Workout Hand Exercise Equipment to Use in Home for Forearm Exercise (Black) Stainless Steel Spring

The FitBox Sports Adjustable Hand Grip is a versatile hand strengthener that allows you to adjust the resistance from 5kg to 60kg. It is designed for both men and women looking to improve their grip strength and forearm muscles.

Key Features: - Adjustable resistance from 5kg to 60kg - Built-in counter to track your reps - Durable stainless steel spring for long-lasting use - Compact and portable design for easy use at home or in the gym

For whom: The FitBox Sports Adjustable Hand Grip is perfect for fitness enthusiasts, athletes, musicians, and anyone looking to improve their grip strength and forearm muscles.

Pros: - Adjustable resistance for progressive strength training - Built-in counter helps you track your progress - Durable stainless steel spring for reliability - Portable design for convenient use anywhere

Cons: - May be too challenging for beginners at higher resistance levels - Counter may need occasional calibration for accuracy

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Wide range of adjustable resistance levels suitable for various users.	The Hindu, India Today
Brand Strength	20	10	Established brand with positive reputation in fitness industry.	Livemint, The Economic Times
Category Momentum	20	15	Growing demand for home fitness equipment in India.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar hand grips in the market.	Business Insider, CNBC TV18
Competition	10	6	Facing moderate competition from other adjustable hand grips in India.	Financial Express, The Tribune
Use-case Advantage	5	5	Convenient for both men and women to use at home for forearm exercises.	Forbes India
Final Market Score	100	66/100 (3.30/5)	FitBox Sports Adjustable Hand Grip is well-positioned in the growing Indian home fitness market.

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