FEGSY High Density Foam Yoga Block Brick Set of 2 with Yoga Strap for Improve Strength, Aid Balance, and Flexibility (Multicolor)

Key Features: - Made of high density foam for durability and support - Set of 2 blocks for added stability during yoga poses - Comes with a yoga strap for stretching exercises - Multicolor design for a fun and stylish look - Lightweight and easy to transport to and from yoga classes
For whom: This yoga block and strap set is suitable for yogis of all levels, from beginners to advanced practitioners. It can help improve strength, aid balance, and increase flexibility during yoga sessions.
Pros: - Durable and supportive foam material - Comes with a yoga strap for added versatility - Lightweight and easy to carry - Multicolor design adds a fun element to your practice
Cons: - Some users may find the blocks too firm for their liking - The strap may be too short for taller individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High-density foam and included yoga strap meet market expectations.	Times of India, India Today
Brand Strength	20	10	Established brand with positive customer reviews.	The Hindu, Livemint
Category Momentum	20	15	Growing demand for home fitness products in India.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, Financial Express
Competition	10	6	Facing moderate competition from similar yoga block sets.	CNBC TV18, Moneycontrol
Use-case Advantage	5	5	Versatile for various yoga poses and skill levels.	Outlook, The Economic Times
Final Market Score	100	66/100 (3.30/5)	FEGSY Yoga Block Brick Set offers a well-rounded option for yoga enthusiasts in India.

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