Cockatoo Pull-Master Pull Up Bar For Home, No Screws Chin Up Bar With Locking Mechanism Max Load 200Kg Adjustable (70 to 100 CM)

The Cockatoo Pull-Master Pull Up Bar is a versatile and easy-to-use piece of home fitness equipment that allows you to work on your upper body strength from the comfort of your own home.

Key Features: - No screws required for installation, making it easy to set up and take down as needed - Features a locking mechanism for added safety and stability during your workout - Maximum load capacity of 200kg, suitable for most users - Adjustable width of 70 to 100cm to fit a variety of door frames

For whom: This pull up bar is perfect for anyone looking to improve their upper body strength, whether you are a beginner or more advanced fitness enthusiast. It is also ideal for those who prefer to workout at home rather than at the gym.

Pros: - Easy to install and adjust to fit different door frames - Sturdy construction with a high weight capacity for safety and peace of mind - Can be used for a variety of exercises including pull ups, chin ups, and leg raises

Cons: - Some users may find it difficult to adjust the width of the pull up bar to fit their door frame - May leave marks or damage on door frames if not used properly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Adjustable size and high weight capacity meet market needs.	NDTV, Times of India
Brand Strength	20	10	Established brand with positive customer reviews.	The Hindu, Livemint
Category Momentum	20	15	Growing demand for home fitness equipment in India.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	CNBC, Economic Times
Competition	10	6	Facing competition from similar products with lower prices.	Financial Express, Business Line
Use-case Advantage	5	5	Versatile for various upper body workouts at home.	India Today
Final Market Score	100	66/100 (3.30/5)	Cockatoo Pull-Master Pull Up Bar offers a well-balanced value proposition in the Indian home fitness market.

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