Bodylastics Foam Roller (30 x 15 cms) for Deep Tissue Massage, Relief from Sore Muscles Pain, Pre & Post Exercise Fitness Workout Sessions

Experience deep tissue massage and relief from sore muscles with the Bodylastics Foam Roller. Measuring 30 x 15 cms, this foam roller is perfect for pre and post exercise fitness workout sessions.

Key Features:
- Provides deep tissue massage
- Helps to relieve muscles pain
- Ideal for pre and post workout sessions
- Compact size for easy storage and portability

For whom:
- Fitness enthusiasts looking for muscle recovery and pain relief
- Athletes who want to improve their performance
- Individuals with sore muscles from exercise or daily activities

Pros:
- Helps in improving flexibility
- Can be used for self-myofascial release
- Portable and easy to use

Cons:
- May be too firm for some users
- Not suitable for individuals with certain medical conditions, always consult a healthcare professional before use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Optimal size for deep tissue massage and workout recovery.	NDTV, Times of India
Brand Strength	20	10	Established brand with positive customer reviews.	The Hindu, Livemint
Category Momentum	20	15	Growing demand for home fitness products in India.	Mint, Business Standard
Price Positioning	20	8	Competitively priced compared to similar products in the market.	Economic Times, Financial Express
Competition	10	10	Facing moderate competition from local and international brands.	Business Today, CNBC TV18
Use-case Advantage	5	3	Effective for pre and post-exercise muscle relief.	India Today
Final Market Score	100	66/100 (3.30/5)	Bodylastics Foam Roller offers a well-balanced mix of features and pricing for the Indian fitness market.

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