ARTINO Ankle Weights 2 kg (1 kg Each x 2 Pc), Adjustable Ankle Weight Camouflage

- About Product: The ARTINO Ankle Weights are a set of adjustable ankle weights that come in a camouflage design. Each weight weighs 1 kg, making a total of 2 kg when both weights are worn. These ankle weights are perfect for adding resistance to your workouts and are great for a variety of exercises.

- Key Features: The key feature of the ARTINO Ankle Weights is their adjustability. The weights can be easily adjusted to suit your fitness level and workout needs. They also come with a comfortable Velcro strap that securely fastens the weights to your ankles, providing a snug fit during your workouts.

- For Whom: The ARTINO Ankle Weights are suitable for anyone looking to add resistance to their workouts, whether you are a beginner or a seasoned fitness enthusiast. These weights are versatile and can be used for a wide range of exercises, such as walking, running, or strength training.

- Pros & Cons: One of the pros of the ARTINO Ankle Weights is their adjustable design, which allows you to increase or decrease the weight based on your fitness goals. They are also comfortable to wear and provide a secure fit during workouts. However, some users may find the camouflage design to be less visually appealing compared to other options on the market. Additionally, some users may find the overall weight of 2 kg to be too heavy for their needs.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Adjustable weights and camouflage design cater to diverse user preferences.	Livemint, The Hindu
Brand Strength	20	10	ARTINO is a recognized brand in the fitness accessories segment.	ET Brand Equity, The Economic Times
Category Momentum	20	15	Growing demand for home fitness equipment in India.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, Financial Express
Competition	10	6	Facing competition from both local and international fitness brands.	The Tribune, Outlook India
Use-case Advantage	5	5	Ankle weights enhance workout intensity for better results.	India Today, Hindustan Times
Final Market Score	100	66/100 (3.30/5)	ARTINO Ankle Weights 2 kg has a strong market position in the growing Indian fitness accessories segment.

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