AMIFIT Finger and Hand Grip Exerciser Physiotherapy Quality Plastic Fitness Gripper, Assorted Colour (Pack of 1) Multicolour,Pack of 1,Multicolor

This finger and hand grip exerciser is made of high-quality plastic and is designed for physiotherapy purposes. It helps improve hand strength and grip, making it a great tool for rehabilitation and fitness training.
Key features of this grip exerciser include adjustable resistance levels, ergonomic design for comfortable use, and compact size for easy storage and portability. It can be used by people of all ages and fitness levels to strengthen their finger and hand muscles.
This grip exerciser is suitable for athletes, musicians, office workers, and anyone looking to improve their hand strength and dexterity. It can also be used by individuals recovering from hand injuries or surgeries to aid in their rehabilitation process.
Pros: - Adjustable resistance levels - Compact and portable design - Suitable for people of all ages and fitness levels - Helps improve hand strength and grip
Cons: - May not provide enough resistance for advanced users - Some users may find the plastic material less durable than metal options.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers versatile grip options suitable for various hand sizes.	BusinessToday
Brand Strength	20	10	Established brand with positive consumer reviews.	TOI, Hindu
Category Momentum	20	15	Growing demand for home fitness equipment in India.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Livemint
Competition	10	6	Facing competition from similar grip exercisers with lower prices.	Business Standard
Use-case Advantage	5	5	Effective for physiotherapy and general hand strengthening exercises.	ET
Final Market Score	100	66/100 (3.30/5)	Competitively priced hand grip exerciser with good feature fit.

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