Amazon Brand - Symactive 4mm Anti-Skid Lightweight Sweat/Dirt Proof EVA Yoga Mat for Gym & Outdoor Workout for Men/Women (Blue)

This Symactive 4mm yoga mat is designed for all fitness enthusiasts looking for a comfortable and durable mat for their workouts. Made from high-quality EVA material, this mat is anti-skid, lightweight, sweat proof, and dirt proof, making it perfect for both gym and outdoor workouts.

Key Features:
- 4mm thickness for extra comfort and support
- Anti-skid surface for stability during poses
- Lightweight and easy to carry
- Sweat and dirt proof for easy cleaning

This yoga mat is suitable for both men and women who practice yoga, Pilates, or any other fitness routines. Its non-slip surface provides stability and support during various poses and exercises, making it ideal for beginners and experienced yogis alike.

Pros: - Lightweight and easy to carry - Sweat and dirt proof for easy cleaning - Provides stability and support during workouts - Durable and long-lasting EVA material

Cons: - Some users may find the 4mm thickness to be too thin for certain exercises - Limited color options available - May have a slight odor initially that dissipates over time

Overall, the Symactive 4mm yoga mat is a great choice for anyone looking for a comfortable, durable, and versatile mat for their fitness routines. Its anti-skid surface, lightweight design, and easy maintenance make it a perfect addition to any workout routine.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like anti-skid and sweat-proof are highly sought after in Indian market.	Gartner
Brand Strength	20	10	Amazon's strong brand reputation in India.	Forbes
Category Momentum	20	15	Growing demand for home fitness equipment in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Euromonitor
Competition	10	6	Facing moderate competition from local and international brands in India.	Deloitte
Use-case Advantage	5	5	Versatile for gym and outdoor workouts, catering to diverse needs in India.	Statista
Final Market Score	100	66/100 (3.30/5)	Strong product with competitive pricing and versatile features for Indian fitness market.

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