Ultra Clean 1L - Thicker Formula

Key Features: - Ultra clean formula for deep cleaning - Suitable for various surfaces such as bathroom floors, slabs, wall tiles, sinks, basins, stainless steel taps, and shower heads - New thicker formula for better coverage and effectiveness
For whom: - Ideal for homeowners, renters, and cleaning professionals looking for a reliable bathroom cleaner that effectively removes dirt, grime, and stains
Pros: - Deep cleaning formula ensures a sparkling clean bathroom - Versatile cleaner that can be used on multiple surfaces - Thicker formula provides better coverage and cleaning power
Cons: - May require additional scrubbing for tough stains - Strong formula, may require proper ventilation during use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	New thicker formula catering to various bathroom surfaces addresses consumer needs.	TOI, Livemint
Brand Strength	20	10	Established brand with good reputation in the cleaning products sector.	Business Standard, Hindu
Category Momentum	20	15	Growing demand for household cleaning products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Economic Times, CNBC
Competition	10	6	Facing moderate competition from established and new entrants in the bathroom cleaner segment.	Financial Express, Business Line
Use-case Advantage	5	5	Versatile usage on multiple bathroom surfaces provides added value to consumers.	Hindustan Times
Final Market Score	100	66/100 (3.30/5)	Everyday Ultra Clean Bathroom Cleaner - 1L - New Thicker Formula positioned well in competitive Indian bathroom cleaner market.

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