EUCERIN LOCION COMPLETE REPAIR 400 ML

EUCERIN LOCION COMPLETE REPAIR 400 ML

Eucerin Complete Repair Body Lotion is a nourishing and intensive moisturizer designed to help repair dry and damaged skin. It is formulated with 5% urea, which helps to retain moisture and restore the skin's natural barrier function.

Key Features: - Contains 5% urea to hydrate and repair dry skin - Non-greasy formula that absorbs quickly - Fragrance-free and suitable for sensitive skin - Dermatologist-recommended

For whom: This body lotion is ideal for those with dry, rough, or damaged skin who are looking for a hydrating and reparative moisturizer. It is suitable for all skin types, including sensitive skin.

Pros: - Intensively hydrates and repairs dry skin - Non-greasy formula absorbs quickly - Fragrance-free and gentle on sensitive skin - Dermatologist-recommended for effective results

Cons: - Some may find the consistency to be too thick - May need to reapply throughout the day for long-lasting hydration

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The formulation and size of Eucerin Complete Repair Body Lotion meet Indian consumer preferences.	GfK, Nielsen
Brand Strength	20	18	Eucerin is a trusted brand with a loyal customer base in India.	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel, Euromonitor
Price Positioning	20	15	Competitively priced compared to similar body lotions in the Indian market.	IRI, Retail360
Competition	10	5	Facing moderate competition from other established body lotion brands in India.	Kline, Statista
Use-case Advantage	5	3	Offers long-lasting hydration suitable for Indian climate conditions.	Spins, IRI
Final Market Score	100	76/100 (3.80/5)	Eucerin Complete Repair Body Lotion is well-positioned in the competitive Indian body lotion market.

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