Enchanteur Charming Shower Gel 550ml

Enchanteur Charming Shower Gel 550ml

Key Features: - Delicately scented with Enchanteur's signature Charming fragrance - Formulated with moisturizing ingredients to leave skin feeling soft and hydrated - Creates a rich lather for a luxurious shower experience - Suitable for daily use

For whom: - Ideal for those who enjoy a pampering shower experience - Suitable for all skin types

Pros: - Leaves skin feeling refreshed and rejuvenated - The charming scent lingers on the skin for hours - Hydrating formula helps to prevent dryness

Cons: - The fragrance may be too strong for those sensitive to scents

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size and luxurious formula align with consumer preferences.	Euromonitor
Brand Strength	20	18	Enchanteur is a well-established brand known for quality products.	Brandwatch
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels.	AC Nielsen
Competition	10	8	Facing moderate competition from other established brands in the segment.	GfK
Use-case Advantage	5	5	Offers a refreshing and invigorating shower experience.	Kantar
Final Market Score	100	76/100 (3.80/5)	Enchanteur Charming Shower Gel is positioned well in the premium body wash gel segment in India.

Factor	Rating (out of 5)	Notes
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