EMBARK My Dream for Her Women s Deodorant 150ml No Gas Perfumed Deo Body Spray Floral and Woody Fragrance

EMBARK My Dream for Her Women s Deodorant 150ml No Gas Perfumed Deo Body Spray Floral and Woody Fragrance

- About Product: The EMBARK My Dream for Her Women's Deodorant is a 150ml perfumed body spray with a floral and woody fragrance. It is gas-free, making it safe and eco-friendly.

- Key Features: This deodorant is long-lasting, keeping you feeling fresh and confident throughout the day. The floral and woody notes create a feminine and sophisticated scent that is perfect for any occasion.

- For whom: This product is designed for women who want a high-quality deodorant that not only keeps them fresh but also leaves a lasting and pleasant fragrance on their skin.

- Pros & Cons: Pros: Long-lasting fragrance, gas-free formula, elegant scent, suitable for everyday use. Cons: Some users may find the scent too strong or overpowering for their liking.

Overall, the EMBARK My Dream for Her Women's Deodorant is a great option for women who want a reliable and luxurious deodorant with a beautiful fragrance.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique floral and woody fragrance with gas-free formula stands out in the market	Frost & Sullivan
Brand Strength	20	15	Strong brand recognition and loyalty among Indian consumers	Brand Equity
Category Momentum	20	10	Growing demand for premium deodorants in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium deodorant offerings in India	Retail360
Competition	10	6	Facing strong competition from established and emerging deodorant brands in India	Euromonitor
Use-case Advantage	5	5	Addresses the need for long-lasting and pleasant fragrance for women in India	Vogue
Final Market Score	100	66/100 (3.30/5)	EMBARK My Dream for Her Women's Deodorant offers a competitive product in the premium deodorant segment in India.

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