Elovera Lotion with Aloe Vera Vitamin E Intense Moisturising Formula Hydrates Lightens Blemishes and Makes Skin Soft and Healthy Non Greasy 150 ml

Elovera Lotion with Aloe Vera Vitamin E Intense Moisturising Formula Hydrates Lightens Blemishes and Makes Skin Soft and Healthy Non Greasy 150 ml

Elovera Aloe Vera Vitamin E Intense Moisturizing Lotion is a nourishing and hydrating lotion that is specially formulated to provide intense moisturization to the skin. Made with aloe vera and vitamin E, this lotion helps to soften the skin, lighten blemishes, and improve skin texture.

Key Features: - Contains aloe vera and vitamin E for intense hydration - Lightens blemishes and evens out skin tone - Non-greasy formula that absorbs quickly into the skin - Suitable for all skin types - Comes in a convenient 150 ml bottle

For whom: This lotion is perfect for those looking for a lightweight yet nourishing moisturizer that can help improve skin texture, even out skin tone, and provide long-lasting hydration. It is suitable for all skin types and can be used daily.

Pros: - Intensely moisturizes and hydrates the skin - Lightens blemishes and improves skin tone - Non-greasy formula that absorbs quickly - Suitable for all skin types

Cons: - Some may find the scent too strong - May not provide enough moisture for extremely dry skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe Vera and Vitamin E combination aligns with current consumer preference for natural ingredients	Euromonitor
Brand Strength	20	18	Established brand with strong reputation for quality skincare products	Brandwatch
Category Momentum	20	15	Growing demand for premium body lotions in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body lotions in the market	Kantar
Competition	10	9	Facing moderate competition from other established brands offering similar benefits	Nielsen
Use-case Advantage	5	4	Addresses multiple skin concerns like hydration, blemishes, and softness in one product	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and relevant features, poised for success in the Indian body lotion market.

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