Elovera Body Wash 250ml by Glenmark | Enriched with Aloe Vera & Vitamin E | Intense Moisturizing Formula | Hydrates, Lightens Blemishes, & Softens Skin | Non-Greasy

Key Features: - Enriched with Aloe Vera and Vitamin E - Intense moisturizing formula - Hydrates and makes the skin soft and healthy - Lightens skin blemishes - Non-greasy For whom: - People looking for a body wash that deeply moisturizes and nourishes the skin - Individuals with dry or sensitive skin - Those who want to lighten skin blemishes and improve skin texture Pros: - Effective in hydrating and softening the skin - Contains natural ingredients like Aloe Vera and Vitamin E - Helps to lighten skin blemishes - Non-greasy formula leaves skin feeling smooth Cons: - Scent may be too strong for some individuals - May not be suitable for those with allergies to Aloe Vera or Vitamin E

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe Vera & Vitamin E combination aligns with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	10	Glenmark's established reputation in skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for premium body wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash products.	AC Nielsen
Competition	10	6	Facing moderate competition from other established brands offering similar benefits.	GfK
Use-case Advantage	5	5	Addresses key consumer needs of hydration, blemish reduction, and skin softening.	Kantar
Final Market Score	100	66/100 (3.30/5)	Elovera Body Wash 250ml by Glenmark is well-positioned in the growing premium body wash segment in India.

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