Elovera Body Wash Glenmark 250Ml Enriched With Aloe Vera Vitamin E Intense Moisturising Formula I Hydrates And Makes The Skin Soft And Healthy I Lightens Skin Blemishes I Non Greasy

Elovera Body Wash Glenmark 250Ml Enriched With Aloe Vera Vitamin E Intense Moisturising Formula I Hydrates And Makes The Skin Soft And Healthy I Lightens Skin Blemishes I Non Greasy

Key Features: - Enriched with Aloe Vera and Vitamin E for intense moisturization - Helps hydrate and soften skin, leaving it healthy and glowing - Lightens blemishes for a more even skin tone - Non-greasy formula that absorbs quickly into the skin For whom: - Ideal for those with dry skin in need of hydration - Suitable for all skin types, including sensitive skin Pros: - Provides deep moisturization for long-lasting hydration - Helps improve skin texture and appearance - Lightens blemishes for a more even complexion - Non-greasy formula that absorbs quickly Cons: - May not be suitable for those with allergies to Aloe Vera or Vitamin E - Some users may find the scent too strong for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe Vera & Vitamin E blend aligns with current consumer preference for natural ingredients.	Nielsen
Brand Strength	20	10	Glenmark's established reputation in skincare products.	Euromonitor
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels.	Kantar
Competition	10	6	Facing competition from other established brands offering similar benefits.	IRI
Use-case Advantage	5	5	Intense moisturizing formula addresses the need for hydration and soft skin.	GfK
Final Market Score	100	66/100 (3.30/5)	Elovera Body Wash 250ml by Glenmark offers a competitive blend of natural ingredients and effective moisturization for the Indian market.

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