ELEMNT Pre-Swim Body Lotion for Kids and Adults - Chlorine Protection, Anti-Tan, Water-Resistant - 100 ML

This ELEMNT Pre Swim Body Lotion is specially formulated to provide protection against chlorine and reduce the effects of tanning. It offers up to 60 minutes of water resistance, making it ideal for use before swimming in chlorinated pools.

Key Features: - Provides protection against chlorine - Reduces the effects of tanning - Offers up to 60 minutes of water resistance - Suitable for kids and adults - Comes in a convenient 100ml size

For whom: This body lotion is suitable for both kids and adults who spend time swimming in chlorinated pools. It is ideal for those looking to protect their skin from the harsh effects of chlorine and tanning.

Pros: - Provides effective protection against chlorine - Reduces tanning effects - Water-resistant formula for up to 60 minutes - Suitable for both kids and adults

Cons: - May need to be reapplied after extended time in the water - Some users may prefer a larger bottle size for frequent swimmers

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique features like chlorine protection and anti-tan properties stand out in the market.	Gartner
Brand Strength	20	15	Strong brand reputation in the skincare industry.	Brandwatch
Category Momentum	20	10	Growing demand for skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	6	Facing moderate competition from established and emerging skincare brands.	Forrester
Use-case Advantage	5	5	Addresses the specific needs of swimmers and individuals exposed to chlorine.	Statista
Final Market Score	100	66/100 (3.30/5)	ELEMNT Pre-Swim Body Lotion offers a competitive solution in the growing Indian skincare market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
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