Ekran Soft SPF 50 Anhydrous Silicone Sunscreen 50g - Oil-free, Water Resistant Sun Protection for Men and Women with Oily Skin - UVA and UVB Defense - Matte Finish

Ekran Soft SPF 50 Silicone Sunscreen is a high-quality anhydrous sunscreen designed specifically for oily skin. It offers SPF 50 protection against UVA and UVB rays, helping to prevent sunburn and skin damage.

Key Features:
- SPF 50 protection
- Anhydrous formula
- Non-greasy
- Water-resistant
- Matte finish

This sunscreen is ideal for both women and men with oily skin who are looking for a non-greasy formula that provides effective sun protection without clogging pores.

Pros:
- High SPF protection
- Water-resistant formula
- Matte finish is great for oily skin

Cons:
- Some users may find the texture too silicone-heavy
- May not be suitable for dry or sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SPF 50, anhydrous, oil-free, water-resistant, and matte finish align with market preferences.	Euromonitor
Brand Strength	20	15	Established brand with positive reputation in skincare.	Brandwatch
Category Momentum	20	10	Growing demand for oil-free sunscreens in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other established sunscreen brands.	IRI
Use-case Advantage	5	5	Suitable for oily skin, appealing to a specific consumer segment.	Statista
Final Market Score	100	66/100 (3.30/5)	Strong product with competitive features in the growing oil-free sunscreen segment.

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