ECOFOREST Intensive care Advanced and Deep Moisture Nourishing Papaya Body Lotion 600 ML

ECOFOREST Intensive care Advanced and Deep Moisture Nourishing Papaya Body Lotion 600 ML

Key Features:
- Enriched with papaya extract to nourish and moisturize skin
- Helps to deeply hydrate and rejuvenate dry skin
- Absorbs quickly without leaving a greasy residue
- Suitable for all skin types


For whom:
This nourishing body lotion is suitable for anyone looking to hydrate and nourish their skin, especially those with dry skin in need of intense moisture.


Pros:
- Leaves skin feeling soft and smooth
- Pleasant papaya scent
- Long-lasting hydration


Cons:
- May not be suitable for those with sensitive skin
- Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Advanced deep moisture formula aligns with current consumer preferences for effective hydration.	Kantar
Brand Strength	20	10	Established brand with loyal customer base in body care segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body lotions in the market.	GfK
Competition	10	6	Facing moderate competition from other established brands offering similar nourishing body lotions.	IRI
Use-case Advantage	5	5	Large pack size offers long-lasting nourishment, appealing to value-conscious consumers.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium body lotion with strong brand backing and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—