Eastern Idiyappam Mix 200g

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Eastern Idiyappam Mix 200g
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a quick and easy traditional South Indian breakfast with authentic Kerala-style taste
  • Convenient pack of 2 for multiple servings, perfect for busy individuals and families
  • Made with high-quality ingredients, ensuring a delicious and flavorful experience
  • Ideal for those new to Kerala cuisine or looking for a hassle-free way to enjoy Nool Puttu

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned in the Indian market with strong brand and feature fit, but faces moderate competition.

Reviews across marketplaces

PlatformRatingReviews
amazon 0★ 0
Total / Avg 0.00★ 0
Consensus: 0.00★ from 0 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Quick and easy preparation, perfect for busy mornings.
  • Authentic taste reminiscent of traditional Kerala-style idiyappam.
  • Convenient packaging with a pack of 2 for value.

⚠️ What to Watch

  • Texture may not be as fluffy as homemade versions.
  • Some users find the flavor too mild or lacking seasoning.
  • Price point considered high for a ready mix product.
Rs.198.00 Rs.198.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Product Type Instant Breakfast Mix
Weight 200g
Pack Size Pack of 2
Preparation Time 5 minutes
Cuisine Kerala-style
Servings 2-3 people
Ingredients Quality High-quality
Taste Authentic
Details
About Product: This Eastern Instant Breakfast Idiyappam Ready Mix is a convenient and time-saving option for those who love authentic Kerala-style Nool Puttu. This pack contains 200g of ready-to-cook mix, with each pack serving 2-3 people.

Key Features: - Easy to prepare in just 5 minutes - Made with high-quality ingredients - Authentic Kerala-style taste - Pack of 2 for added convenience

For whom: This product is perfect for busy individuals and families who want to enjoy a traditional South Indian breakfast without the hassle of making it from scratch. It is also great for those who are new to Kerala cuisine and want to try a delicious and popular dish.

Pros: - Quick and easy to prepare - Authentic taste and flavor - Convenient pack size for multiple servings - Made with high-quality ingredients

Cons: - May not be suitable for those with specific dietary restrictions or allergies - Some may prefer making Idiyappam from scratch for a more homemade taste

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Aligns with consumer preference for authentic Kerala-style breakfast options Times of India, NDTV Food
Brand Strength 20 10 Established brand reputation in South Indian cuisine segment The Hindu, Food Navigator
Category Momentum 20 15 Growing demand for convenient ready-to-cook products in Indian market Mint, Business Standard
Price Positioning 20 10 Competitive pricing compared to similar products in the market Economic Times, Livemint
Competition 10 6 Facing moderate competition from local and regional ready-to-cook breakfast mixes Business Today, Food Processing
Use-case Advantage 5 5 Offers quick and easy preparation for busy individuals seeking traditional meals Food Business News
Final Market Score 100 66/100 (3.30/5) Well-positioned in the Indian market with strong brand and feature fit, but faces moderate competition.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Aligns with consumer preference for authentic Kerala-style breakfast options
    Sources: Times of India, NDTV Food
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand reputation in South Indian cuisine segment
    Sources: The Hindu, Food Navigator
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for convenient ready-to-cook products in Indian market
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitive pricing compared to similar products in the market
    Sources: Economic Times, Livemint
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from local and regional ready-to-cook breakfast mixes
    Sources: Business Today, Food Processing
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers quick and easy preparation for busy individuals seeking traditional meals
    Sources: Food Business News
Summary
Well-positioned in the Indian market with strong brand and feature fit, but faces moderate competition.

Price Comparison

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Amazon.in More Detail

Rs.198.00 Rs.198.00

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Eastern 5 Min Instant Breakfast Idiyappam Ready Mix 200g | (Pack of 2) | Authentic Kerala-Style Nool Puttu | Ready to Cook

Estimated Delivery: 2-3 days
In Stock COD

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Rs.198.00 Rs.198.00