Eastern Upma Mix 200g

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Quick and easy breakfast option for busy individuals
  • Authentic Indian flavors in a convenient pack size
  • Perfect for students and those craving a comforting meal
  • May not be suitable for those with dietary restrictions

Market-Based Score (India)

66/100 (3.30/5)
Decent
Eastern's Instant Upma Mix offers a well-positioned and competitive ready-to-eat breakfast option in the Indian market.

Reviews across marketplaces

PlatformRatingReviews
amazon 0★ 0
Total / Avg 0.00★ 0
Consensus: 0.00★ from 0 total reviews
Rs.138.00 Rs.138.00
Best price from Amazon.in Amazon.in
Key Features
Category Instant Breakfast
Product Type Upma Mix
Pack Size 200g (Pack of 2)
Preparation Time 5 minutes
Flavor Ghee
Pros Quick and easy to prepare
Pros Authentic flavors
Cons May not suit dietary restrictions
Cons Flavor may be too rich
Details

This Eastern 5 Min Instant Breakfast Ghee Upmavu Ready Mix is a convenient and quick option for those looking for a traditional Indian breakfast. Simply add hot water and cook for 5 minutes to enjoy a delicious upma meal.
Key Features: - Instant Upma Mix - Made with Ghee for added flavor - Pack of 2, 200g each
For whom: This instant upma mix is perfect for busy individuals who want a quick and easy breakfast option without compromising on taste. It is also great for students living away from home or anyone craving a comforting Indian meal.
Pros: - Quick and easy to prepare - Authentic flavors - Convenient pack size for multiple servings
Cons: - May not be suitable for those with dietary restrictions or allergies - Some may find the flavor too rich due to the ghee content

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Matches consumer preference for quick and traditional breakfast BusinessToday
Brand Strength 20 10 Established brand in Indian breakfast market TOI, Hindu
Category Momentum 20 15 Growing demand for convenient breakfast options Mint, ET
Price Positioning 20 10 Competitively priced for value-conscious consumers Livemint
Competition 10 6 Facing moderate competition from similar ready-to-eat breakfast mixes BusinessLine
Use-case Advantage 5 5 Addresses need for a fast and tasty breakfast solution Outlook
Final Market Score 100 66/100 (3.30/5) Eastern's Instant Upma Mix offers a well-positioned and competitive ready-to-eat breakfast option in the Indian market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Matches consumer preference for quick and traditional breakfast
    Sources: BusinessToday
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand in Indian breakfast market
    Sources: TOI, Hindu
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for convenient breakfast options
    Sources: Mint, ET
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for value-conscious consumers
    Sources: Livemint
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from similar ready-to-eat breakfast mixes
    Sources: BusinessLine
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses need for a fast and tasty breakfast solution
    Sources: Outlook
Summary
Eastern's Instant Upma Mix offers a well-positioned and competitive ready-to-eat breakfast option in the Indian market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.138.00 Rs.138.00

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Eastern 5 Min Instant Breakfast Ghee Upmavu Ready Mix 200g | (Pack of 2) | Instant Upma Mix | Indian Breakfast

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.138.00 Rs.138.00