Earthful Calcium Magnesium Capsules with Vitamin D3 K2 - Plant-Based Bone Health Support (60 Capsules)

About Product: Earthful Calcium Magnesium Capsules are made from 100% plant-based ingredients, providing a non-synthetic solution for bone health support. With added Vitamin D3 and K2, these capsules are designed to promote stronger bones and provide joint relief. Each bottle contains 60 capsules, totaling 260 grams. Key Features: - Plant-based calcium and magnesium - Vitamin D3 and K2 for enhanced absorption - Clean formula with no additives - Promotes stronger bones and joint relief For whom: These capsules are ideal for individuals looking to support their bone health naturally. Whether you are concerned about maintaining strong bones or seeking relief from joint discomfort, Earthful Calcium Magnesium Capsules could be a suitable option for you. Pros: - Plant-based ingredients - Enhanced absorption with Vitamin D3 and K2 - Clean formula with no additives - Supports bone health and joint relief Cons: - May not be suitable for individuals with specific dietary restrictions - Some users may prefer a different form of supplementation for bone health

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High calcium and magnesium content with added Vitamin D3 and K2 align well with current consumer preferences in India.	Nielsen
Brand Strength	20	15	Established brand reputation in the diet & nutrition segment in India.	Euromonitor
Category Momentum	20	10	Growing demand for plant-based bone health supplements in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other plant-based bone health supplements in the Indian market.	Statista
Use-case Advantage	5	5	Addresses specific bone health needs of Indian consumers, especially those following plant-based diets.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned plant-based bone health support supplement in a competitive Indian market.

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