Earth Therapeutics Feng Shui Back Brush 1 Count

Earth Therapeutics Feng Shui Back Brush 1 Count

The Earth Therapeutics Feng Shui Back Brush is a high-quality and durable brush designed specifically for reaching those hard-to-reach areas on your back. The brush is made with natural bristles and a long handle for easy use.

Key Features: - Natural bristles for exfoliation - Long handle for reaching back - Designed for use in shower or bath

For whom: This back brush is perfect for anyone looking to improve their skin exfoliation routine and target hard-to-reach areas on their back. It is suitable for all skin types and can be used by both men and women.

Pros: - Durable and long-lasting - Helps to improve circulation and skin texture - Easy to use with the long handle

Cons: - Some users may find the bristles too stiff for sensitive skin - The long handle can make it difficult to store in smaller spaces

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers unique features aligning with Indian consumers' preferences.	Gartner
Brand Strength	20	15	Strong brand reputation in the beauty and wellness sector.	Brandwatch
Category Momentum	20	10	Growing demand for bath accessories in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar bath brushes in India.	Euromonitor
Competition	10	6	Facing moderate competition from local and international bath brush brands.	Forbes
Use-case Advantage	5	5	Addresses specific needs of Indian consumers for back scrubbing.	Statista
Final Market Score	100	66/100 (3.30/5)	Well-positioned bath brush with strong brand and feature fit in growing Indian market.

Factor	Rating (out of 5)	Notes
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