Earth Rhythm Aqua Surge Sunscreen Spray SPF 50 Invisible Mist, Broad Spectrum UVA/UVB Protection, Non-Greasy, No White Cast, 100ml - For Dry Skin

Earth Rhythm Aqua Surge Sunscreen Spray SPF 50 is a lightweight and invisible mist that provides broad-spectrum UVA and UVB protection.
Key Features: - SPF 50 protection - Non-greasy formula - Suitable for dry skin - No white cast
For whom: This sunscreen spray is perfect for those with dry skin who are looking for a convenient and easy-to-use sunscreen that won't leave a white cast.
Pros: - Provides high SPF protection - Non-greasy formula absorbs quickly - Invisible mist for easy application
Cons: - May not be suitable for those with oily skin - Slightly smaller size of 100ml may not last as long for frequent users.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SPF 50, broad spectrum protection, non-greasy - aligns with consumer preferences.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation in skincare sector.	Brandwatch
Category Momentum	20	15	Growing demand for high-quality sunscreens in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium sunscreens in the market.	GfK
Competition	10	8	Facing moderate competition from other premium sunscreen brands.	Nielsen
Use-case Advantage	5	5	Convenient spray format suitable for dry skin types.	Kantar
Final Market Score	100	76/100 (3.80/5)	Premium sunscreen with strong brand and features, competitive pricing, facing moderate competition.

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