Earth Rhythm Anti Dandruff Shampoo Bar for Itchy Flaky Scalp Men Women Contains Arnica Peppermint Menthol Extracts Sulphate Paraben Free 80 g Tin

Earth Rhythm Anti Dandruff Shampoo Bar for Itchy Flaky Scalp Men Women Contains Arnica Peppermint Menthol Extracts Sulphate Paraben Free 80 g Tin

About Product: Earth Rhythm Anti-Dandruff Shampoo Bar is specially formulated with Arnica, Peppermint, and Menthol extracts to effectively combat itchy and flaky scalp. This shampoo bar is free from sulphates and parabens, making it gentle on the hair and scalp. Key Features: - Contains Arnica, Peppermint, and Menthol extracts - Helps to soothe and calm itchy scalp - Free from sulphates and parabens - Comes in a convenient 80g tin packaging For whom: This Anti-Dandruff Shampoo Bar is suitable for both men and women who are looking for a natural and effective solution to combat dandruff and scalp issues. Pros: - Natural ingredients like Arnica, Peppermint, and Menthol - Free from harsh chemicals like sulphates and parabens - Convenient tin packaging for easy storage and travel Cons: - May not lather as much as traditional liquid shampoos - Some users may prefer a more traditional shampoo format rather than a bar

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Shampoo bar with anti-dandruff properties and sulphate & paraben-free formulation aligns with current market trends.	Euromonitor
Brand Strength	20	18	Earth Rhythm is a well-known brand for organic personal care products in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural and sustainable hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoo bars in the market.	Retail360
Competition	10	10	Facing moderate competition from other natural anti-dandruff shampoo bars in the market.	Kantar
Use-case Advantage	5	3	Addresses the specific need for anti-dandruff treatment with natural extracts.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Strong market fit with growing demand for natural anti-dandruff solutions in India.

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