e l f Putty Blush Creamy High Pigment Formula For A Natural Glow Delivers A Semi Matte Powder Finish Vegan Cruelty Free Caribbean

e l f Putty Blush Creamy High Pigment Formula For A Natural Glow Delivers A Semi Matte Powder Finish Vegan Cruelty Free Caribbean

Key Features: - Creamy and high-pigment formula for a natural glow - Delivers a semi-matte and powder finish - Vegan and cruelty-free

For whom: The e.l.f. Putty Blush is perfect for makeup enthusiasts looking for a long-lasting blush with a natural finish. Suitable for all skin types.

Pros: - Creamy texture blends easily into the skin - High pigment for a bold color payoff - Vegan and cruelty-free formula

Cons: - Some users may prefer a more matte finish - Limited shade range compared to other brands

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Creamy high pigment formula aligns with Indian consumer preferences for vibrant blush.	Euromonitor
Brand Strength	20	18	Strong brand reputation for e.l.f in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural makeup products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar blush products in India.	Kantar
Competition	10	8	Facing moderate competition from other cruelty-free blush brands in India.	Forrester
Use-case Advantage	5	5	Versatile product suitable for daily wear or special occasions.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and on-trend features, positioned well in growing Indian natural makeup segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—