Dwash Creamy Moisturising Face Wash 70ml

Dwash Creamy Moisturising Face Wash 70ml

Dwash Creamy Moisturizing Face Wash is a gentle and hydrating facial cleanser that effectively removes dirt, oil, and impurities while moisturizing the skin. Formulated with natural ingredients, this face wash helps to maintain the skin's natural moisture balance and leave it feeling soft and supple.

Key Features: - Creamy texture that lathers easily and rinses off cleanly - Enriched with moisturizing ingredients like glycerin and hyaluronic acid - Suitable for all skin types, including sensitive skin - Free of harsh chemicals, parabens, and sulfates - Leaves the skin feeling clean, refreshed, and hydrated

For whom: Dwash Creamy Moisturizing Face Wash is suitable for anyone looking for a gentle and hydrating facial cleanser that effectively removes impurities without stripping the skin of its natural oils. It is ideal for those with dry or sensitive skin who need extra moisture and hydration in their skincare routine.

Pros: - Gentle and hydrating formula - Leaves skin feeling soft and moisturized - Suitable for all skin types - Free of harsh chemicals - Refreshing and clean scent

Cons: - May not be suitable for those with very oily skin - Some users may prefer a thicker consistency

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Creamy texture and moisturizing properties align well with consumer preferences.	Euromonitor
Brand Strength	20	10	Dwash is a recognized brand with loyal customer base.	Brandwatch
Category Momentum	20	15	Growing demand for hydrating facial cleansers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the segment.	Retail360
Competition	10	6	Facing moderate competition from established and new brands in the market.	Kantar
Use-case Advantage	5	5	Addresses the need for hydration and cleansing in one product.	GFK
Final Market Score	100	66/100 (3.30/5)	Dwash Creamy Moisturizing Face Wash 70ml holds strong in the growing hydrating facial cleanser segment in India.

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