Dr Teal s Shea Sugar Body Scrub Citrus with Essential Oils Vitamin C 538g

Dr Teal s Shea Sugar Body Scrub Citrus with Essential Oils Vitamin C 538g

Dr Teal's Shea Sugar Body Scrub Citrus with Essential Oils and Vitamin C is a luxurious body scrub that exfoliates and nourishes the skin. It is made with shea butter, sugar, and essential oils to leave your skin feeling smooth and refreshed.

Key Features:
- Formulated with shea butter for intense hydration
- Infused with citrus essential oils for a refreshing scent
- Contains Vitamin C for brightening and skin renewal
For whom:
This body scrub is perfect for those looking to exfoliate and moisturize their skin at the same time. The refreshing citrus scent is ideal for anyone who wants to start their day feeling energized and rejuvenated.

Pros:
- Leaves skin feeling soft and smooth
- The citrus scent is invigorating
- Contains Vitamin C for added skin benefits
Cons:
- Some may find the scent too strong
- May not be suitable for sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Citrus scent, shea butter, essential oils, and Vitamin C align with Indian consumer preferences for skincare products.	Euromonitor
Brand Strength	20	18	Dr Teal's is a well-known brand with positive consumer perception in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar body scrubs in the Indian market.	Retail360
Competition	10	8	Facing moderate competition from both local and international brands offering similar body scrub products in India.	Kantar
Use-case Advantage	5	5	Offers exfoliation and nourishment, meeting the needs of Indian consumers seeking effective body care solutions.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Dr Teal's Shea Sugar Body Scrub Citrus is well-positioned in the Indian market with its natural ingredients and competitive pricing.

Factor	Rating (out of 5)	Notes
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