Dr Sakhiya s Body Lotion Glutathione Niacinamide Aloe Vera 3X Formula 48Hr Moisture Non Sticky Hydration Dermatologically Tested 100ml Pocket Size

Dr Sakhiya s Body Lotion Glutathione Niacinamide Aloe Vera 3X Formula 48Hr Moisture Non Sticky Hydration Dermatologically Tested 100ml Pocket Size

Key Features: - 3X Formula for extra strength moisture - Contains Glutathione and Niacinamide for brightening and evening out skin tone - Aloe Vera soothes and hydrates the skin - Dermatologically tested for safety and effectiveness - Pocket size for on-the-go hydration
For whom: This body lotion is suitable for all skin types, especially those looking for intense hydration and skin brightening benefits.
Pros: - Long-lasting 48-hour moisture - Non-sticky formula - Contains beneficial ingredients like Glutathione, Niacinamide, and Aloe Vera - Dermatologically tested for safety
Cons: - Pocket size may not be ideal for those looking for a larger quantity of product

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formula with popular ingredients like Glutathione and Niacinamide.	Vogue
Brand Strength	20	15	Established brand with a reputation for quality skincare products.	Brandwatch
Category Momentum	20	10	Growing demand for premium body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a premium body lotion in the Indian market.	Forbes
Competition	10	6	Facing competition from established and emerging premium body lotion brands.	Harper's Bazaar
Use-case Advantage	5	5	Offers long-lasting hydration suitable for Indian climate.	Elle
Final Market Score	100	66/100 (3.30/5)	Innovative formula and competitive pricing position it well in the premium body lotion segment.

Factor	Rating (out of 5)	Notes
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