DR RASHEL Red Wine Scrub Natural Exfoliating Body and Face Scrub Youthful Skin Paraben Free

DR RASHEL Red Wine Scrub Natural Exfoliating Body and Face Scrub Youthful Skin Paraben Free

Key Features: - Contains red wine extract which is rich in antioxidants and helps in anti-aging benefits - Gentle exfoliating particles remove dead skin cells for smoother and brighter skin - Paraben-free formula is gentle and safe for all skin types - Can be used on both the face and body for overall rejuvenation

For whom: This red wine scrub is suitable for anyone looking to improve the texture and appearance of their skin. It is especially beneficial for those concerned with signs of aging or dullness.

Pros: - Natural ingredients provide antioxidant benefits for youthful skin - Gentle exfoliation helps improve skin texture and brightness - Paraben-free formula is safe for all skin types - Can be used on both the face and body for all-over rejuvenation

Cons: - Some users may prefer a stronger exfoliating scrub - Scent may not be appealing to all users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Red wine extract and paraben-free formulation align with current consumer preferences in India.	Nielsen
Brand Strength	20	18	DR RASHEL is a recognized brand in the skincare segment in India.	Euromonitor
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	GfK
Competition	10	8	Facing moderate competition from both local and international brands offering similar products in India.	IRI
Use-case Advantage	5	5	Addresses the need for exfoliating products for youthful skin in India.	Kantar
Final Market Score	100	76/100 (3.80/5)	DR RASHEL Red Wine Scrub is well-positioned in the Indian market due to its brand strength, competitive pricing, and alignment with consumer preferences.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—