DR RASHEL Korean Glass Skin Essence Rice Water Ceramide Face Body Scrub 380 ml

DR RASHEL Korean Glass Skin Essence Rice Water Ceramide Face Body Scrub 380 ml

This Korean Glass Skin Essence Rice Water Ceramide Face and Body Scrub from DR RASHEL is a luxurious skincare product that delivers deep hydration and gentle exfoliation for both the face and body. Formulated with rice water and ceramides, this scrub helps to reveal smooth, radiant, and glowing skin.
Key Features: - Hydrating and exfoliating formula - Contains rice water and ceramides - Suitable for both face and body - Helps to reveal smooth and radiant skin - Gentle enough for daily use
For whom: This product is suitable for those looking to achieve a glass skin effect, as well as those in need of hydration and exfoliation for both their face and body. It is perfect for all skin types, including sensitive skin.
Pros: - Deeply hydrating - Gentle exfoliation - Leaves skin smooth and radiant - Suitable for sensitive skin - Can be used daily
Cons: - May not be suitable for those with very sensitive skin or allergies to any of the ingredients - Some users may find the scent to be too strong - The packaging is not very travel-friendly.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rice water and ceramide align with Indian skincare trends.	Vogue India
Brand Strength	20	10	DR RASHEL gaining popularity among Indian consumers.	Brandwatch
Category Momentum	20	15	Growing demand for body scrubs in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Retail360
Competition	10	6	Facing moderate competition from established and new brands.	Business Standard
Use-case Advantage	5	5	Offers hydration and exfoliation, meeting key needs in Indian market.	Elle India
Final Market Score	100	66/100 (3.30/5)	Competitively positioned body scrub with on-trend ingredients for Indian consumers.

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