Dr Batra s Shampoo Enriched With Henna Strengthening Shampoo for Hair 200ml Pack of 2

Dr Batra s Shampoo Enriched With Henna Strengthening Shampoo for Hair 200ml Pack of 2

Dr Batra's Shampoo Enriched With Henna is a strengthening shampoo specially designed to nourish and revitalize your hair. It is enriched with the goodness of henna, known for its strengthening and conditioning properties, making it perfect for those looking to improve the health and appearance of their hair.
Key Features: - Enriched with henna for strengthening and conditioning - Nourishes and revitalizes hair - Helps improve hair health and appearance - Suitable for all hair types - Pack of 2, 200ml each
For whom: This shampoo is perfect for anyone looking to strengthen and nourish their hair, particularly those who have weak or damaged hair that needs some extra care. It is suitable for all hair types and can help improve the overall health and appearance of your hair.
Pros: - Strengthens and conditions hair - Nourishes and revitalizes - Suitable for all hair types Cons: - May not be suitable for those with specific allergies to henna or other ingredients in the shampoo

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Henna-infused formula aligns with Indian consumers' preference for herbal ingredients.	Euromonitor
Brand Strength	20	18	Dr. Batra's established reputation in the Indian market for natural products.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2, appealing to price-sensitive Indian consumers.	Retail360
Competition	10	8	Facing moderate competition from other herbal shampoo brands in the Indian market.	Business Standard
Use-case Advantage	5	5	Addresses common hair strengthening needs of Indian consumers.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Strong market potential for Dr. Batra's Henna Strengthening Shampoo due to brand reputation and herbal ingredient trend in India.

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