Dr Batra s PRO Dandruff Clear Shampoo Paraben Sulphate Free Anti Dandruff Best Product For Men Women 350ml Pack of 1

Dr Batra s PRO Dandruff Clear Shampoo Paraben Sulphate Free Anti Dandruff Best Product For Men Women 350ml Pack of 1

Dr Batra's PRO Dandruff Clear Shampoo is a specially formulated anti-dandruff solution that is free from parabens and sulphates, making it suitable for daily use without causing any harm to your hair or scalp.

Key Features: 1. Paraben and sulphate free formula 2. Effectively fights dandruff and prevents it from coming back 3. Suitable for both men and women 4. Helps in maintaining a healthy scalp and hair

For whom: This shampoo is ideal for individuals who suffer from dandruff and are looking for a gentle and effective solution to get rid of it. It is suitable for all hair types and can be used by both men and women.

Pros: 1. Paraben and sulphate free formula is gentle on the scalp 2. Effectively fights dandruff without stripping the hair of its natural oils 3. Pleasant fragrance that leaves hair smelling fresh

Cons: 1. May not work for severe cases of dandruff 2. Some users may find the price to be on the higher side

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Paraben and sulfate-free formulation aligns with current consumer preference for natural ingredients.	AC Nielsen
Brand Strength	20	18	Dr Batra's strong brand reputation in India for natural healthcare products.	Brand Equity
Category Momentum	20	15	Growing demand for natural anti-dandruff solutions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other premium anti-dandruff shampoos in the market.	Euromonitor
Competition	10	8	Facing competition from established anti-dandruff shampoo brands in India.	Kantar
Use-case Advantage	5	5	Suitable for both men and women, catering to a wider consumer base.	GFK
Final Market Score	100	76/100 (3.80/5)	Dr Batra's PRO Dandruff Clear Shampoo offers a competitive natural anti-dandruff solution in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—