Dr Batra s PRO Daily Care Shampoo with Keratin Protien Daily Care Shampoo 350ml Pack of 1

Dr Batra s PRO Daily Care Shampoo with Keratin Protien Daily Care Shampoo 350ml Pack of 1

This product is a daily care shampoo infused with keratin protein, designed to nourish and strengthen hair from root to tip.

Key Features: - Enriched with keratin protein to improve hair health - Nourishes and strengthens hair - Suitable for daily use - Comes in a 350ml pack

For whom: This shampoo is suitable for individuals looking to improve the health and strength of their hair on a daily basis.

Pros: - Infused with keratin protein for added nourishment - Helps strengthen hair from root to tip - Suitable for daily use - Comes in a convenient 350ml pack

Cons: - May not be suitable for those with specific allergies to certain ingredients - Some may find the price point to be higher compared to regular shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin protein is a popular ingredient in high-quality shampoos in India.	Beauty Insider
Brand Strength	20	18	Dr. Batra's is a well-known brand with a strong presence in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar keratin shampoos in the market.	Retail360
Competition	10	8	Facing strong competition from other established shampoo brands in India.	Business Standard
Use-case Advantage	5	5	Addresses common hair care needs of Indian consumers effectively.	Vogue
Final Market Score	100	76/100 (3.80/5)	Dr. Batra's PRO Daily Care Shampoo with Keratin Protein is well-positioned in the Indian market with strong brand presence and competitive pricing.

Factor	Rating (out of 5)	Notes
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