Dr Batra s Dandruff Cleansing Shampoo Enriched With Thuja 200 ml Pack of 2

Dr Batra s Dandruff Cleansing Shampoo Enriched With Thuja 200 ml Pack of 2

Dr Batra's Dandruff Cleansing Shampoo is specifically formulated to effectively target and eliminate dandruff, while promoting a healthier scalp. Enriched with Thuja, known for its anti-fungal properties, this shampoo helps to control dandruff and prevent its recurrence.

Key Features:
1. Enriched with Thuja for its anti-fungal properties
2. Effectively targets and eliminates dandruff
3. Promotes a healthier scalp
4. Helps control dandruff and prevent its recurrence

For whom:
This shampoo is ideal for those struggling with dandruff and looking for a solution that not only treats the flakes but also promotes scalp health.

Pros:
1. Effective in targeting and eliminating dandruff
2. Enriched with Thuja for added benefits
3. Promotes a healthier scalp
4. Prevents dandruff recurrence

Cons:
1. May not be suitable for individuals with sensitive skin
2. Some users may find the scent to be strong

Overall, Dr Batra's Dandruff Cleansing Shampoo Enriched With Thuja is a great option for those dealing with dandruff and seeking a solution that not only treats the symptoms but also promotes scalp health.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Enriched with Thuja for effective dandruff cleansing.	Product Packaging
Brand Strength	20	18	Dr Batra's established reputation in natural healthcare products.	Brand Equity
Category Momentum	20	15	Growing demand for anti-dandruff shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 in the mid-range segment.	Retail Gazette
Competition	10	0	Intense competition from established and emerging anti-dandruff shampoo brands.	Euromonitor
Use-case Advantage	5	3	Suitable for regular use to maintain scalp health.	Beauty Insider
Final Market Score	100	66/100 (3.30/5)	Dr Batra's Dandruff Cleansing Shampoo offers a balanced mix of efficacy and value in the competitive anti-dandruff shampoo segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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Community Hype	0.0	—
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Performance in Climate	0.0	—