Dr Alies Professional Exfoliating Body Wash 245 ml 7 AHA BHA Vitamin E and Lactic Acid Paraben SLS Free Gentle Exfoliating Shower Gel Removes Tan Body Acne Prevents Dry Rough Bumpy Skin Men Women

Dr Alies Professional Exfoliating Body Wash 245 ml 7 AHA BHA Vitamin E and Lactic Acid Paraben SLS Free Gentle Exfoliating Shower Gel Removes Tan Body Acne Prevents Dry Rough Bumpy Skin Men Women

Key Features: - Contains 7 AHA BHA, Vitamin E, and Lactic Acid for gentle exfoliation - Paraben and SLS free formulation - Removes tan, body acne, and prevents dry, rough, and bumpy skin - Suitable for both men and women

For whom: - Individuals looking for a gentle exfoliating body wash - People with tan, body acne, dry skin, rough skin, or bumpy skin

Pros: - Effective in removing tan and body acne - Helps prevent dry and rough skin - Suitable for all skin types - Paraben and SLS free

Cons: - May not be suitable for those with very sensitive skin - Some users may find the exfoliating beads too harsh

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in AHA, BHA, Vitamin E, and Lactic Acid aligning with current skincare trends	Vogue, Elle
Brand Strength	20	18	Established brand with positive reputation in skincare sector	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market	Retail360, BusinessToday
Competition	10	10	Facing strong competition from established and emerging brands in the body wash gel segment	Forbes, IndiaRetailing
Use-case Advantage	5	3	Addresses common skin issues like tan, body acne, dryness, and roughness	Cosmopolitan
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and feature-rich formulation in a growing market segment.

Factor	Rating (out of 5)	Notes
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