Dove Unisex Go Fresh Cucumber Deodorant Roll On 40 Ml Pack Of 1

Dove Unisex Go Fresh Cucumber Deodorant Roll On 40 Ml Pack Of 1

About Product: Dove Go Fresh Cucumber Deodorant Roll-On is a refreshing and long-lasting deodorant that keeps you feeling fresh all day long. Its cucumber and green tea scent leaves you feeling clean and energized throughout the day.

Key Features: - 48-hour protection against sweat and odor - Contains 1/4 moisturizing cream to care for your underarms - Alcohol-free formula is gentle on all skin types - Easy-to-use roll-on applicator for quick and mess-free application

For whom: This deodorant is suitable for both men and women who want a reliable and refreshing deodorant that provides long-lasting protection.

Pros: - Fresh cucumber and green tea scent - Long-lasting 48-hour protection - Alcohol-free formula is gentle on skin - Moisturizing cream keeps underarms soft and smooth

Cons: - Some users may find the scent too strong - May leave white marks on dark clothing if not fully dried before dressing

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Cucumber fragrance is popular among Indian consumers.	Hindu, TOI
Brand Strength	20	15	Dove is a well-established brand in India.	Brand Equity, Business Standard
Category Momentum	20	10	Growing demand for deodorants in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar deodorants.	ET, Mint
Competition	10	8	Facing competition from other established deodorant brands.	Brand Equity, ET
Use-case Advantage	5	3	Roll-on format offers convenience for daily use.	TOI
Final Market Score	100	66/100 (3.30/5)	Dove Go Fresh Cucumber Deodorant Roll-On 40ml is well-positioned in the Indian deodorant market.

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