Dove Serum Bar with Nutrient Serum Deep Nourish 375g 125g x 3

Dove Serum Bar with Nutrient Serum Deep Nourish 375g 125g x 3

Product Description: The Dove Nutrient Serum Deep Nourish Serum Bar is specifically designed to provide deep nourishment to your skin while cleansing it. Enriched with nutrients, this serum bar helps to restore the skin's natural moisture barrier, leaving it soft and smooth.
Key Features: - Contains a unique blend of nutrients - Deeply nourishes the skin - Restores the skin's moisture barrier - Leaves skin soft and smooth - Pack of 3 for long-lasting use
For Whom: This Dove serum bar is suitable for all skin types, especially those with dry or dehydrated skin. It is perfect for anyone looking for a nourishing cleanser that will leave their skin feeling hydrated and cared for.
Pros: - Deeply nourishing - Restores skin's moisture barrier - Leaves skin soft and smooth - Pack of 3 for value Cons: - May not be suitable for those with sensitive skin - Can melt quickly if left in water for too long

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The deep nourishing serum in the soap bars caters to the growing demand for skincare products with added benefits.	Euromonitor
Brand Strength	20	18	Dove is a trusted brand in the Indian market known for its quality and nourishing products.	Kantar
Category Momentum	20	15	Solid soap bars are a staple in Indian households with consistent demand.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 3, making it accessible to a wide range of consumers in India.	GfK
Competition	10	0	Facing strong competition from local and international brands offering similar nourishing soap bars in the Indian market.	IRI
Use-case Advantage	5	3	The serum bar offers a convenient way to nourish and moisturize the skin during daily bathing routines.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Dove Nutrient Serum Deep Nourish Soap Bars offer a well-balanced blend of nourishment and affordability in the competitive Indian solid soap bar market.

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