Dove Relaxing Shea Butter Body Wash with Vanilla for Soft Skin Soothing Scent 1L

Key Features: - Infused with shea butter and vanilla fragrance - Moisturizes and nourishes the skin - Leaves skin feeling soft and smooth - Calming and soothing scent - Suitable for daily use

For whom: - Individuals looking for a body wash that provides relaxation and hydration - Those with dry or sensitive skin - Anyone wanting to pamper themselves with a luxurious shower experience

Pros: - Rich and creamy formula - Long-lasting soothing scent - Helps to replenish moisture in the skin - Leaves skin feeling refreshed and rejuvenated

Cons: - Some may find the scent to be too strong - Packaging is not travel-friendly due to size

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Shea butter and vanilla are popular ingredients for skin care in India.	Euromonitor
Brand Strength	20	18	Dove is a trusted brand with a strong presence in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium body washes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a 1L body wash in the Indian market.	Retail360
Competition	10	0	Intense competition in the body wash market in India.	GfK
Use-case Advantage	5	3	Offers a soothing and softening experience for Indian consumers.	ConsumerReports
Final Market Score	100	66/100 (3.30/5)	Dove Relaxing Shea Butter Body Wash is well-positioned in the growing premium body wash segment in India.

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