Dove Purely Pampering Shea Body Lotion 400ml

Dove Purely Pampering Shea Body Lotion 400ml

Key Features: - Enriched with shea butter to provide intense hydration - Fast-absorbing formula leaves skin feeling soft and smooth - Gentle enough for everyday use - Dermatologist-tested and suitable for all skin types

For whom: Ideal for those with dry skin looking for a nourishing body lotion that provides long-lasting moisture.

Pros: - Luxurious scent that lingers on the skin - Leaves skin feeling hydrated and supple - Great for sensitive skin - Affordable and easily accessible at most drugstores

Cons: - May not be moisturizing enough for very dry skin types - Some may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The hydrating and nourishing formula aligns well with consumer preferences in India.	Euromonitor
Brand Strength	20	10	Dove is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Body lotions are a fast-growing segment in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	6	Facing moderate competition from both local and international brands.	Kantar
Use-case Advantage	5	5	Offers long-lasting hydration suitable for Indian climate.	GfK
Final Market Score	100	66/100 (3.30/5)	Dove Purely Pampering Shea Body Lotion 400ml is well-positioned in the competitive Indian body lotion market.

Factor	Rating (out of 5)	Notes
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