Dove Peptide Bond Strength Shampoo for Dry Damaged Hair 180 ml Enriched with PROTEIN PEPTIDES Reconstructs broken Bonds for 20X Stronger Hair

Dove Peptide Bond Strength Shampoo for Dry Damaged Hair 180 ml Enriched with PROTEIN PEPTIDES Reconstructs broken Bonds for 20X Stronger Hair

- Dove Peptide Bond Strength Shampoo is specially formulated for dry, damaged hair. It is a powerful hair care product that helps reconstruct broken bonds for 20X stronger hair. Enriched with protein peptides, it provides intensive nourishment and repair to revive damaged hair strands.

- Key Features: This shampoo is designed to deeply penetrate the hair shaft to strengthen and fortify weak, brittle hair. The protein peptides in the formula help to improve hair elasticity and prevent breakage. With regular use, this shampoo can help restore health and vitality to your hair, leaving it soft, shiny, and more resilient.

- For whom: Dove Peptide Bond Strength Shampoo is ideal for those with dry, damaged, or chemically treated hair. If you have been experiencing hair breakage, split ends, or lackluster locks, this shampoo can help revitalize your hair and improve its overall condition.

- Pros: Strengthens hair, reconstructs broken bonds, improves elasticity, prevents breakage, nourishes and repairs, suitable for dry and damaged hair.

- Cons: May not be suitable for those with very fine or oily hair types.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Enriched with Protein Peptides targeting dry, damaged hair needs.	GfK
Brand Strength	20	18	Dove is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care products.	Euromonitor
Competition	10	8	Facing competition from other established premium hair care brands.	Nielsen
Use-case Advantage	5	5	Addresses the specific need for hair repair and strengthening.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong market potential for Dove Peptide Bond Strength Shampoo in premium hair care segment.

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