Dove Intense Repair Shampoo 180 ml

Dove Intense Repair Shampoo 180 ml

- This Dove Intense Repair Shampoo is specially formulated to repair damaged hair and restore its natural strength and shine. It contains keratin actives that help strengthen hair from within and reduce hair breakage.

- Key features of this shampoo include its ability to deeply nourish and repair damaged hair, leaving it soft and smooth. It also helps prevent split ends and breakage, making hair more manageable and healthy.

- This shampoo is suitable for anyone with damaged or dry hair, whether it is from heat styling, chemical treatments, or environmental factors. It is gentle enough for daily use and can benefit anyone looking to improve the overall health of their hair.

- Pros of this Dove Intense Repair Shampoo include its effectiveness in repairing damaged hair, its pleasant scent, and its affordable price point. Cons may include the presence of sulfates in the formula, which may not be suitable for all hair types.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Dove Intense Repair Shampoo's formula aligns with the need for hair repair and strengthening	GfK
Brand Strength	20	15	Dove is a well-established and trusted brand in the Indian market	Brandwatch
Category Momentum	20	10	Shampoos in high demand due to increased focus on personal grooming	Mintel
Price Positioning	20	10	Competitively priced compared to similar repair shampoos in the market	Euromonitor
Competition	10	6	Facing competition from other established repair shampoo brands in the market	Nielsen
Use-case Advantage	5	5	Addresses the common need for intense hair repair in Indian consumers	Kantar
Final Market Score	100	66/100 (3.30/5)	Dove Intense Repair Shampoo 180ml holds a strong position in the Indian repair shampoo market segment.

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